Around 2010, Syd began working at a food truck at Black Raven Brewery, where his friend Gavin was working. One day, Gavin came to Syd and asked if he liked hot sauces. Syd was all for hot sauces and gave a taste of a sample Gavin had brought him. Syd fell in love with the sample and said, “we should bottle this someday.” Soon after, the sample became what is today's Habanero Citrus. Fast forward to 2016: backstage at a “Run the Jewels” show, Gavin and Syd made it official, and decided to launch Ballyhoo Hot Sauce Co. After months of recipe testing, they launched with the original 4 sauces in 2017. Syd and Gavin are currently working on some collaborations as well as some new sauces—check back for new and tasty inventions!